Fabric Designed by Jo Reid

Jo Reid is a designer for P & B Textiles. After graduating from Leeds Metropolitan University with a degree in Art and Design, she moved to Liverpool with her young family. Shortly after, Jo established her own art business, initially designing and making rubber stamps. She enjoys creating custom designs for small businesses and loves seeing her work out in the world. Today, Jo spends most days illustrating and developing surface pattern designs, drawing inspiration from long walks by the sea and the surrounding countryside. With a passion for all things vintage—particularly old packaging—Jo often weaves nostalgic elements into her artwork alongside her love of florals. When she’s not designing, Jo can usually be found at the beach with her three children, collecting shells and spotting ocean creatures. In her spare time, she also enjoys exploring new cities and discovering independent restaurants and coffee shops.

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