Janome's mission has always been to manufacture machines that kindle creativity and innovation while promising reliability and durability. Amid an era where many manufacturers focus on planned obsolescence, Janome has held firm to its founding principles. What truly sets them apart is their understanding that their products are not merely machines, but tools that help you create. They believe that superior tools fuel inventive, artistic, and enjoyable sewing experiences. That's why Janome meticulously designs their machines for optimal performance, comfort, quality, and intuitive operation, truly understanding the needs and desires of their customers.