In 1987, while working in their sewing wholesale business in Sydney, Australia, the Castley family had a great idea, and decided to develop their own brand of haberdashery and sewing notions. They gave it the catchy name of Hemline and launched with just 80 popular sewing accessories and notions to the Australian market. This small range quickly became very popular, because it had top quality products, and its striking new presentation caught everyone’s eye. From the beginning, the now famous pink card appealed to a wide cross-section of consumers with its fresh and attractive look, and everyone welcomed the inclusion of better product information and more detailed instructions. After no more than 25 years, Hemline has become the best known and one of the most recognized haberdashery and notions name in the world!